Lipstick is a kind of lip gloss cosmetics, and it is a kind of lip gloss cosmetics. Lipstick includes lipstick, lip glaze, lip gloss, etc., which can make the lips ruddy and shiny, moisturize and protect the lips; lipstick can increase the beauty of the face, correct the contour of the lips, and make the lips more vigorous and energetic.
The upstream of its industrial chain is mainly raw materials such as wax, oil, emollients, pigments, etc., and the downstream is mainly various sales channels, including specialty stores, shopping malls, supermarkets, convenience stores and e-commerce platforms.
Upstream
The main components of raw materials in the upstream of the lipstick industry chain are waxes, oils, emollients and pigments. The manufacturing process requires the use of flavors, antioxidants and preservatives.
Middle reaches
In recent years, my country's lipstick industry has developed rapidly, and the market size has grown rapidly. Data show that from 2015 to 2019, the market size of my country's lipstick industry increased from 6.18 billion yuan to 17.8 billion yuan.
Market size of my country's lipstick industry from 2015 to 2019
At present, the representative brands in the middle reaches of my country's lipstick industry chain include Maybelline, Estee Lauder, Chanel, L'Oreal Paris, Saint Laurent, Givenchy, etc.
Downstream
At present, the main sales channel of lipsticks in my country is the e-commerce platform. It is reported that due to the rise of live e-commerce and the impact of new retail models, the consumption frequency of Chinese lipstick consumers is increasing year by year. Taking Tmall as an example, in 2018 alone, the average number of consumers who bought lipstick in China was 3.3, of which 3 million female consumers bought more than 5 lipsticks within a year. In 2019, the average number of lipstick consumers purchased rose to 4.0, with a growth rate of 21.2%.
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